Leadership Strategies

Developing "Soft Skills" in Leading Others


Workshop Overview

Leadership is both art and science.  Decades of research have identified the “hard skills” (a.k.a. competencies) associated with the knowledge and behavioral traits required of leaders.  However, such competencies must effectively be put into action.  Therefore, perhaps equally important are the efforts associated with the utilization of “soft skills” related to leadership abilities and traits that make leaders effective.  In other words, modern leaders move beyond knowing merely what to do and are deeply invested in how to do it.  Seeking the most effective balance of each set of attributes is essential in leading organizations, people and oneself toward fulfillment of strategic purposes.  In this workshop, we delve into a past, present and future view of leadership and move toward a progressive view of striking the required balance.  At the center of such a modern leadership blend of actions is a keen focus on how to influence others, negotiate effectively, resolve conflict, and set a culture of accountability in obtaining multi-level results toward strategic purpose.  The workshop concludes with a dynamic practical approach for translating workshop learning into actionable leadership efforts for participant organizations.  

Available Dates:

April 11-13, 2017 - Tuscaloosa


Who Should Attend

Managers and leaders of all levels seeking to enhance their leadership skills with the purpose of achieving strategic results on behalf of individuals, teams and the organization.


What you'll Learn

  • Gain knowledge of past, present and future leadership competencies for future skill development
  • Comprehend necessary strategies for influencing, motivating and negotiating with others
  • Analyze the dynamics of conflict and appropriate resolution strategies
  • Develop specific strategies for creating a culture of accountability and performance
  • Evaluate planned actions targeted toward a results-oriented focus


Workshop Outline

Session Overview
Day 1
  • Evolution of the Manager: Leading Other
  • Influence Strategies

Day 2
  • Negotiation Strategies
  • Resolving Conflict & Dealing with Politics

Day 3
  • Establishing Culture: Accountability for Results
  • Program Summary

Workshop Leads

Bill Elrod

Bill Elrod, Director, Business Development, University of Alabama

BILL ELROD has over 37 years of experience in human resources, training, lending, organizational management in the financial industry, and lifelong learning in the education field. Bill is a graduate of the University of Alabama’s College of Commerce and Business Administration, the American Bankers Association National Consumer Credit School and the Alabama Banking School. Bill spent 17 years as Director of Human Resources for First National Bank in Tuscaloosa, Alabama. He then formed Elrod Associates, Inc., which provided financial institutions nationwide with instruction on topics including consumer lending, leadership, advanced selling, customer service, and incentive program development. Bill was also lead instructor for the Credit Union National Association’s (CUNA) National Consumer Lending Foundations School. Since 2004, Bill has served as Director of Advancement and now, Director of Business Development and College Relations for the University of Alabama’s College of Continuing Studies.
Sylvester Hester

Sylvester Hester, President & CEO, Global Automotive Alliance, LLC

SYLVESTER HESTER  is President and CEO of Global Automotive Alliance (GAA) which is comprised of five manufacturing and logistics companies comprised of eleven U.S. operations, and 1400 employees. Since stepping into this role in 2015, Hester’s focus on operational excellence and sustained growth has resulted in a corporate acquisition, entrance into new markets, an increase in facilities, innovation in product and service delivery and enhanced national and global relationships. Hester received his Master of Science in Administration with a concentration in Leadership from Central Michigan University and his Bachelor of Science in Plastics Engineering with an emphasis in Polymer Chemistry from Ferris State University. He has completed the Advanced Minority Business Executive Program (AMBEP) at Dartmouth College Tucks School of Business, The Kellogg School of Management Advanced Management Education Program (AMEP) at Northwestern University, and the Quantum Shift Program at the University of Michigan.
Martin Houston

Martin Houston, Former Member of the 1992 Alabama National Championship Team

MARTIN HOUSTON, former University of Alabama player and member of the 1992 National Championship Team will discuss Leadership and the Power of Choice
Dr. Lou Marino

Dr. Lou Marino, Professor, University of Alabama

DR. LOU MARINO is an Associate Professor of Strategic Management and Entrepreneurship at the University of Alabama. He received his PhD from Indiana University, his MBA from SUNY Buffalo and his undergraduate from SUNY Geneso. His primary areas of research and teaching include Strategic Management and Entrepreneurship with subspecialties including strategic alliances, strategic management in small and medium sized enterprises, and new venture creation. His research has won two national Best Paper Awards and appears in top management journals such as the Academy of Management Journal and the Journal of International Business Studies. Professor Marino has presented his research at both national and international meetings. In the teaching arena, Professor Marino is an award winning teacher who has taught in the MBA, Executive MBA, PhD and undergraduate programs and has developed cases and supplemental teaching materials for various courses. He currently teaches classes in Strategic Management, Entrepreneurship, and Negotiations.
Dr. Bob Prescott

Dr. Robert K. Prescott, SPHR, SHRM-SCP, Director, Corporate Engagement, University of Alabama

DR. ROBERT K. PRESCOTT has spent twenty years in industry and eighteen years teaching and consulting positions. He is currently Director - Corporate Engagement at The University of Alabama, College of Continuing Studies. Most recently he was Graduate Faculty of Management at the Crummer Graduate School of Business at Rollins College in Winter Park, Florida, U.S.A. He holds a B.S. in Marketing from the University of Alabama and a Ph.D. in Workforce Education and Human Resource Management from The Pennsylvania State University.
Shanna Ullman

Shanna Ullmann

SHANNA ULLMANN is the founding partner of PBC Professional Development Consultants, offering specialized consulting and training programs empowering clients to be more successful in all aspects of their business engagements. She has worked with a wide range of professionals teaching them the art and practice of effective interactions and communications with clients and between colleagues. Ms. Ullmann has over 20 years of hands-on human relations, executive education and corporate training experience advising business leaders, universities, the US military and US Federal government organizations on Leadership Development, Cross Cultural Communications, Professional Etiquette and Protocol, Business Communications, Mediation and Workplace Conflict Resolution. Ms. Ullmann is a graduate of the Protocol School of Washington in Washington, DC, and is certified as a master trainer in Business Communications, Professional Business Etiquette and Protocol, and International Protocol. In addition, Ms. Ullmann holds certification as a Cross-Cultural specialist through the Interchange Institute in Cambridge, MA.  She is also a certified Workplace Conflict Resolution trainer through Mediation Training Institute International, as well as holding triple certification as a Professional Mediator in Workplace Conflict through Mediation Training Institute International, the Pulse Institute of Canada, and the Justice Center of Atlanta. Ms. Ullmann holds a degree in Commerce and Business Administration/Human Resources Management from the University of Alabama.


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