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Strategic planning

Workshop Overview

Strategic planning is essential for today’s business professional – no matter the size, scope or sector in which they operate. Just having a general philosophy of organizational direction is not enough. Owners and leaders of organizations need a business plan that transforms their vision into actionable steps of operational focus and alignment. Business professionals must understand the assimilation of strategy into action and its overall impact on organizational results. This workshop offers this multidimensional perspective.

Available Dates:

February 21, 2018 - Chamber of Commerce of West Alabama

Workshop Outline

Title Overview
Day 1
  • Recognize and Appreciate the Ever-Changing Role of Strategic Planning

  • Develop a Keen Knowledge of the Strategic Planning Process

  • Build an Organizational Business Plan

  • How to Think Strategically

  • Strategic Planning Model & Template Use

  • Steps in Building the Business Plan Action Model

  • Measurement, Monitoring and Feedback

  • Assessing Your Organization’s Readiness to Plan

Unique workshop offerings

  • A simple template for strategic planning and business plan development

Workshop Leads


Mr. Jim Satterfield

Dr. Robert K. Prescott, SPHR, SHRM-SCP


Dr. Robert K. Prescott has spent twenty years in industry and as many years teaching in academic positions. He is currently Director-Corporate Engagement for The University of Alabama and has most recently served for sixteen years as Graduate Faculty of Management at the Crummer Graduate School of Business at Rollins College in Winter Park, Florida. His personal teaching expertise and research focuses on all aspects of human resource management, leadership, organization behavior, training & development and enterprise consulting. He is a native of Birmingham, Alabama, holds a B.S. in Marketing from the University of Alabama and a Ph.D. in Workforce Education and Development from The Pennsylvania State University.

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