Leading Without Limits

social media marketing

Workshop Overview

Social Media is an integral part of the day-to-day operations of businesses, small and large. When used strategically, social media channels can provide, at a large-scale, opportunities to reach and engage with customers, strengthen relationships, increase customer growth, build and grow community relationships, generate leads and increase brand recognition.

Where do you begin? The starting point begins by establishing your goals for use. This should be done before embarking upon the use of any social media channel. Should you be on all social channels? How do you determine which ones are best for your business goals? How do you get started? How do you build something people will engage with and share? How do you reach your target audience?

The answers to these questions will be covered in this half-day class. 

Available Dates:

April 24, 2019, Vestavia City Hall Council Chambers, 8:30am - 12:00pm (Donna Gilliland)


Workshop Outline

Title Overview
Day 1
  • Overview of the top social media channels and their purpose

  • The demographic of various social media channels

  • How businesses are using social media

  • Top social media channels you should know more about

    • LinkedIn: why you should consider starting here first

    • Facebook

    • Instagram

  • Video

    • The importance of use

    • Easy and inexpensive ways to create video

  • Apps to help create and post content

  • Creating a content schedule: the why and how

  • Developing an action plan

Workshop Leads

Donna Gilliland

Donna Gilliland

 Donna Gilliland is founder of MOSTraining and has over 25 years of experience of educating people in the use of business productivity and marketing technologies. She increases workforce productivity for companies large and small over a wide range of industries. Her expertise includes digital marketing, video, LinkedIn, Instagram, Facebook, Twitter, Mobile Apps and other social media platforms plus Microsoft Office training. Donna’s strength is taking complicated tasks and communicating them in an easy-to-understand way; plus, her training is fun and results-driven.  She is a contributing writer for OfficePro Magazine and Executive Secretary Magazine. You can learn more about Donna by visiting www.DonnaGilliland.com.

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